The Dove® Campaign for Real Beauty

"The Dove^® brand is rooted in listening to women. Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove^® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful. Since 2004, Dove^® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty.  In 2010, Dove^® evolved the campaign and launched an unprecedented effort to make beauty a source of confidence, not anxiety, with the Dove^® Movement for Self-Esteem." 
It is hard to believe that out of billions of women, only 2% of them find themselves beautiful.  Dove^® has been trying to fix this since 2004.  It is important for women to see themselves as beautiful, and for there to be a wider definition of beautiful.  The point of this blog is not to say that models aren't beautiful, and that we have the definition of beauty wrong.  The point is to show that media has made us think that the type of beauty they portray is the only type of beauty, and if we don't look like a model then we aren't pretty.

For the full article on the Campaign for Real Beauty click here.  This article explains the different strategies Dove® has used over the years, and what they are trying to accomplish.

^{The campaign has created many posters and images such as this, featuring many different types of women who are happy with their bodies.  Not only does the campaign show that many body types are okay, but it also teaches that if one is unhappy with their body they can take healthy steps to change it, such as eating right, and working out.}